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ScienceVine

This science literacy web app fosters engagement in the sciences through everyday activities, such as gardening, beer brewing, auto mechanics, cooking, and other common interest areas.

Reimagining the concept of science literacy as based in everyday experiences, ScienceVine strives not only to engage the general public, but to create real change in the way science educators approach their mission.

ScienceVine has two main components: the kiosk quiz– an engagement and discovery tool placed in museums and other learning institutions– and the full web app.

ScienceVine has two main components: the kiosk quiz– an engagement and discovery tool placed in museums and other learning institutions– and the full web app.

[visual design courtesy of Arck Interactive]

Our first task was to design the UI for a three-minute kiosk quiz. It needed to be approachable, easy to use, with the goal of capturing user email addresses to link them to the web app.

Our first task was to design the UI for a three-minute kiosk quiz. It needed to be approachable, easy to use, with the goal of capturing user email addresses to link them to the web app.

We made use of large, tappable buttons, clear state changes, and the ability to easily and quickly correct errors.

We made use of large, tappable buttons, clear state changes, and the ability to easily and quickly correct errors.

After taking the quiz and collecting their rewards, users receive a link to the web app, where they can see the details of their quiz results, and sign up for ScienceVine.

After taking the quiz and collecting their rewards, users receive a link to the web app, where they can see the details of their quiz results, and sign up for ScienceVine.

[visual design courtesy of Arck Interactive]

Upon completing the user and admin Quiz UI, we had a stack of wireframes, but no strong sense of who the regular users of the web app would be.

Upon completing the user and admin Quiz UI, we had a stack of wireframes, but no strong sense of who the regular users of the web app would be.

We fleshed out a few personas, and then asked ourselves “Why would these users add  community-based science education to the presumably long list of things to do each day?”

We fleshed out a few personas, and then asked ourselves “Why would these users add community-based science education to the presumably long list of things to do each day?”

If users were going to fall for the app, it had to bring them even closer to the things they already loved. The ‘science ed’ piece needed to feed off of projects the user was already engaged in.

If users were going to fall for the app, it had to bring them even closer to the things they already loved. The ‘science ed’ piece needed to feed off of projects the user was already engaged in.

[I am in the process of documenting this project. Keep checking back as I continue to tell the story of how ScienceVine was built.]