An education and professional experience in the book arts developed and deepened my natural interest in information systems, interactivity, human instinct, emotion and patterns of behavior. I have completed countless book, box and portfolio projects; the project below summarizes one typical design process.
Swayspace Press Kit
Our design team was tasked with developing a promotional sample kit. I took on the design of the structure.
I quickly mocked up several half-sized models that conformed to the requirements we developed as a team.
Guided by an iterative design process, we chose a preferred direction and I progressed to a full-sized mockup.
I tested my design by pushing it to maximum size and capacity limits, and took notes for improving the next model.
Meanwhile, the entire design team was working on the visual design, physically mocking up the press kit section by section.
Once the physical mockup and design were perfected, I translated the kit to a series of digital files to be used for plates, dies, and assembly.
The kit was letterpress printed in-house, then sent to an outside vendor for die-cutting and assembly.
We were meticulous in our design, mockups, and vendor files, and it paid off.